References & Activities

Since 2002, PayMedia has provided a customized tracking service “Marketing Monitor” which tracks the marketing output and product offer of leading Pay TV platforms around the world. Every day, PayMedia reviews the TV, Radio, Outdoor, Print and Direct Mail activity of leading digital TV platforms worldwide, identifying new products, compelling creative executions, innovative pricing and clear use of language.

Marketing Monitor is available on an ad-hoc or subscription basis. Regular updates are provided via email in PDF, MPEG or MP3 format to each of our clients based on their needs and business objectives.

Click here to view Marketing Monitor examples of print and video advertising.

Tracking Pay TV Marketing & Product Development

EPG Resources

1.The Evolution of EPGs
2.Advanced TV Guide Products
3.Metadata Aggregators & Data Standards
4.Strategies for Network Operators
5.Data Strategies for Content Owners and Channels
Reference Projects
6.Worldwide EPG User Interface Review
7.Enhancement to existing guide products and definition of the HD user experience at Multichoice Africa
8.Advanced Product Marketing and Development at Canal Digital
9.Tracking Pay TV marketing and product development
10.Workshops on Advanced Guide Products, Cross Platform Services and Metadata Management
11.EPG User Interface Gallery
12.Marketing Monitor