Strategies for Content Owners & Channels

 
 

EPGs are changing, and changing fast. Search mechanisms that are today commonplace in the broadband environment are having a great impact on the way consumers will search for TV content. And new laws are increasingly demanding a more coherent approach to content labeling.


Are you a content provider striving to keep your entertainment options prominently in front of your audience? Are your program listings not given the prominence or depth of information that you would like to put in front of your audience?


No matter what the device, EPGs offer essential navigational assistance to consumers, when it comes to choosing which content to enjoy. They are the cornerstone for the consumer’s knowledge about entertainment options, and in the future, personalization, keywords and search will be key.


If you seek advice in this highly specialized area, you’ve come to the right place to fast-track your project, improve current operations, or steer an existing project back on course.


Given that the number of entertainment choices both online and on television has increased by an order of magnitude, ensuring that your information is widely distributed, and meaningful, is more critical than ever before.


A more powerful incentive has never before existed for content owners to get their metadata management and distribution practices right. We can help you think ‘end-to-end information” which is a layer above plugging boxes together an making them use the right protocols and standards.


Email us to book your bespoke EPG metadata workshop now. We will help you develop a ‘top-down’ approach to managing your information and its presentation, including:


  1. -data specifications

  2. -liaising and negotiating with metadata aggregators

  3. -data design and compatibility analysis

  4. -multiple language issues / translations

  5. -genres and data harmonization issues

  6. -last minute update management

  7. -integration with content management, channel automation and play-out systems.


And perhaps most importantly, we can work with your technical team as well as your marketing strategists to create a meaningful, future-proof solution.


 

Strategies to Ensure your Content gets Noticed and Watched

Book your Workshop now!