Marketing Monitor provides regular updates on the latest Pay-TV Marketing  activities from major platforms around the world.

Please scroll below, or email for free samples.

Marketing Monitor is a customised service that which provides marketing teams with relevant case-studies and references from leading Pay TV operators (Cable, Satellite & IPTV) worldwide including DirecTV, Dish Network, Comcast, BSkyB, Foxtel, Virgin Media, BT Vision and others.

Each Case-Study reviews and interprets TV, Radio, Print, Outdoor and Direct Mail communications, as well as Customer Magazines.

The purpose of the service is to provide best-practice examples from marketing in the Pay TV and Triple-Play (Broadband / Telephony ) space, as well as deconstructing and interpreting the strategies behind each campaign.

The service focuses on:

-How operators are marketing advanced products like HD & PVR to their customers.

-Providing examples of all communications: TV, Print, Outdoor, Radio & Direct Mail.

-Identifying clever use of creative and language.

-Understanding new pricing and packaging models.

-Enabling operators to stay in touch with the evolution -Pay TV marketing campaign through regular weekly updates.

-Identifying new trends and strategies.

In addition to this subscription service, which is based on regular email updates, we also offer workshops.

Marketing Monitor also supports an ongoing consulting relationship – i.e. we tackle major issues for our clients around what their strategy should be with regards to PVR, HD, Guides, VOD and support this with regular market updates from leading operators around the world.

Please email for further information and free samples.